{"id":105997,"date":"2020-12-10T13:21:22","date_gmt":"2020-12-10T18:21:22","guid":{"rendered":"https:\/\/paginiromanesti.ca\/?p=105997"},"modified":"2020-12-10T13:21:22","modified_gmt":"2020-12-10T18:21:22","slug":"americanii-refugiat-pandemie-ciocolata","status":"publish","type":"post","link":"https:\/\/paginiromanesti.ca\/2020\/12\/10\/americanii-refugiat-pandemie-ciocolata\/","title":{"rendered":"Americanii s-au refugiat de pandemie \u00een&#8230; ciocolat\u0103"},"content":{"rendered":"<p><strong>\u00cen timp ce firmele de distribu\u0163ie sufer\u0103 de pe urma pandemiei de coronavirus, produc\u0103torul elve\u0163ian de ciocolat\u0103 Lindt &amp; Spruengli AG c\u00e2\u015ftig\u0103 teren pe pia\u0163a din SUA iar rivalul Laederach deschide cel mai mare magazin al s\u0103u la New York.<\/strong><\/p>\n<p>Ciocolata a devenit unul dintre produsele la care consumatorii nu sunt dispu\u015fi s\u0103 renun\u0163e \u00een aceast\u0103 perioad\u0103 dificil\u0103. Pia\u0163a american\u0103 a ciocolatei a \u00eenregistrat un ritm de cre\u015ftere f\u0103r\u0103 precedent, de dou\u0103 cifre, \u00een lunile iunie \u015fi iulie iar \u00een luna septembrie continua s\u0103 \u00eenregistreze un ritm de cre\u015ftere mai mare dec\u00e2t \u00eenaintea pandemiei, arat\u0103 datele Nielsen.<\/p>\n<p>Firma elve\u0163ian\u0103 Laederach a inaugurat joi un magazin cu o suprafa\u0163\u0103 de aproximativ 250 de metri p\u0103tra\u0163i pe celebra 5th Avenue din New York, \u00een apropiere de Rockefeller Center. Firma de familie este renumit\u0103 \u00een Elve\u0163ia pentru ciocolata sa proasp\u0103t\u0103 care are o garan\u0163ie de c\u00e2teva s\u0103pt\u0103m\u00e2ni.<\/p>\n<p>Planurile produc\u0103torilor elve\u0163ieni de ciocolat\u0103 de a deschide noi magazine clasice vin \u00eentr-un moment \u00een care pandemia de coronavirus a provocat falimentul unor retaileri precum Brooks Brothers \u015fi J.C. Penney. Consumatorii care vor s\u0103 se r\u0103sfe\u0163e cu produse premium accesibile s-au \u00eendreptat spre ciocolat\u0103, sus\u0163ine analistul Bernstein, Bruno Monteyne.<\/p>\n<p>Laederach a intrat pe pia\u0163a din SUA \u00een urm\u0103 cu un an \u015fi acum prognozeaz\u0103 c\u0103 \u00een scurt timp aceasta va deveni una dintre cele mai mari pie\u0163e ale sale din afara Elve\u0163iei. &#8220;Nu avem nicio \u00eendoial\u0103 c\u0103, dup\u0103 pandemie, v\u00e2nz\u0103rile vor continua s\u0103 creasc\u0103. Fiind o firm\u0103 de familie, putem s\u0103 g\u00e2ndim pe termen lung&#8221;, a declarat directorul general Johannes Laederach, transmite Bloomberg citat\u0103 de <a href=\"https:\/\/www.agerpres.ro\/\" rel=\"nofollow noopener\" target=\"_blank\">Agerpres<\/a>.<\/p>\n<p>Produc\u0103torul elve\u0163ian de ciocolat\u0103 nu public\u0103 informa\u0163ii financiare \u00een mod regulat \u00eens\u0103 \u00een 2016 a avut venituri de 120 milioane de franci (135 milioane de dolari) iar la finele lunii februarie v\u00e2nz\u0103rile sale \u00eenregistrau o cre\u015ftere de aproximativ 14%. Compania \u00ee\u015fi vinde produsele \u00een 15 \u0163\u0103ri, inclusiv Germania, Singapore \u015fi Canada, iar \u00een luna februarie a anului urm\u0103tor inten\u0163ioneaz\u0103 s\u0103 inaugureze un magazin la Washington.<\/p>\n<p>Rivalul Lindt a \u00eenregistrat \u015fi el performan\u0163e bune \u00een Europa \u00een ultima vreme, cu un ritm mediu de cre\u015ftere a v\u00e2nz\u0103rilor de 25% \u00een a doua jum\u0103tate a anului. Aceasta ar putea fi un semn bun pentru sezonul de Cr\u0103ciun, dup\u0103 ce produc\u0103torii de ciocolat\u0103 au cunoscut o perioad\u0103 de Pa\u015fti slab\u0103 din cauza pandemiei.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00cen timp ce firmele de distribu\u0163ie sufer\u0103 de pe urma pandemiei de coronavirus, produc\u0103torul elve\u0163ian de ciocolat\u0103 Lindt &amp; Spruengli AG c\u00e2\u015ftig\u0103 teren pe pia\u0163a din SUA iar rivalul Laederach deschide cel mai mare magazin al s\u0103u la New York. Ciocolata a devenit unul dintre produsele la care consumatorii nu sunt dispu\u015fi s\u0103 renun\u0163e \u00een [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":105998,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"Americanii s-au refugiat de pandemie \u00een... ciocolat\u0103.","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[27],"tags":[5547],"jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/paginiromanesti.ca\/wp-content\/uploads\/2020\/12\/chocolate-bars-dark-chocolate-183543.jpg","jetpack_shortlink":"https:\/\/wp.me\/p9PoWe-rzD","_links":{"self":[{"href":"https:\/\/paginiromanesti.ca\/wp-json\/wp\/v2\/posts\/105997"}],"collection":[{"href":"https:\/\/paginiromanesti.ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/paginiromanesti.ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/paginiromanesti.ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/paginiromanesti.ca\/wp-json\/wp\/v2\/comments?post=105997"}],"version-history":[{"count":0,"href":"https:\/\/paginiromanesti.ca\/wp-json\/wp\/v2\/posts\/105997\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/paginiromanesti.ca\/wp-json\/wp\/v2\/media\/105998"}],"wp:attachment":[{"href":"https:\/\/paginiromanesti.ca\/wp-json\/wp\/v2\/media?parent=105997"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/paginiromanesti.ca\/wp-json\/wp\/v2\/categories?post=105997"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/paginiromanesti.ca\/wp-json\/wp\/v2\/tags?post=105997"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}