Sears Canada a anun\u021bat \u00eenchiderea complet\u0103 a magazinelor sale canadiene. Asta \u00eenseamn\u0103 130 de magazine de suprafa\u021b\u0103 mare la care ad\u0103ug\u0103m, ca victime colaterale, 12.000 de angaja\u021bi.<\/p>\n
Situa\u021bia lan\u021bului de magazine e doar un simptom al lumii \u00een care tr\u0103im.<\/p>\n
Comer\u021bul online omoar\u0103, \u00eencetul cu \u00eencetul, magazinele care ocup\u0103 o suprafa\u021b\u0103 foarte mare. Acestea nu-\u0219i pot permite s\u0103 fie competitive \u0219i s\u0103 satisfac\u0103, \u00een acela\u0219i timp, l\u0103comia proprietarilor de spa\u021bii comerciale, care cer chirii absolut exagerate.<\/p>\n
Paradoxal, Sears a fost unul din primele magazine care au \u00eenceput s\u0103 v\u00e2nd\u0103 online, \u00een 1998. Nu a fost suficient. \u00cen plus, Sears nu e o marc\u0103 suficient\u0103 de cool pentru a atrage tinerii, iar clien\u021bii fideli, mai \u00een v\u00e2rst\u0103, nu cump\u0103r\u0103 suficient de mult pentru a o \u021bine \u00een via\u021b\u0103.<\/p>\n
Viitorul nu sun\u0103 bine pentru genul acesta de business. \u0218i nici pentru centrele comerciale care vor trebui s\u0103 se reinventeze, dac\u0103 nu vor s\u0103 aib\u0103 spa\u021bii comerciale uria\u0219e \u0219i goale.<\/p>\n
C\u00e2t prive\u0219te comer\u021bul en detail, except\u00e2nd magazinele de alimente \u0219i farmaciile, viitorul va fi, probabil, al celor care se vor reinventa. Nu va mai fi vorba at\u00e2t de produs, c\u00e2t despre experien\u021ba oferit\u0103 clientului.<\/p>\n","protected":false},"excerpt":{"rendered":"
Sears Canada a anun\u021bat \u00eenchiderea complet\u0103 a magazinelor sale canadiene. Asta \u00eenseamn\u0103 130 de magazine de suprafa\u021b\u0103 mare la care ad\u0103ug\u0103m, ca victime colaterale, 12.000 de angaja\u021bi. Situa\u021bia lan\u021bului de magazine e doar un simptom al lumii \u00een care tr\u0103im. Comer\u021bul online omoar\u0103, \u00eencetul cu \u00eencetul, magazinele care ocup\u0103 o suprafa\u021b\u0103 foarte mare. Acestea nu-\u0219i […]<\/p>\n","protected":false},"author":2,"featured_media":29810,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[406],"tags":[1610,1395,1611,1612],"jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/paginiromanesti.ca\/wp-content\/uploads\/2017\/10\/12733224695_627a49e9c9.jpg","jetpack_shortlink":"https:\/\/wp.me\/p9PoWe-7KN","_links":{"self":[{"href":"https:\/\/paginiromanesti.ca\/wp-json\/wp\/v2\/posts\/29809"}],"collection":[{"href":"https:\/\/paginiromanesti.ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/paginiromanesti.ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/paginiromanesti.ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/paginiromanesti.ca\/wp-json\/wp\/v2\/comments?post=29809"}],"version-history":[{"count":0,"href":"https:\/\/paginiromanesti.ca\/wp-json\/wp\/v2\/posts\/29809\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/paginiromanesti.ca\/wp-json\/wp\/v2\/media\/29810"}],"wp:attachment":[{"href":"https:\/\/paginiromanesti.ca\/wp-json\/wp\/v2\/media?parent=29809"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/paginiromanesti.ca\/wp-json\/wp\/v2\/categories?post=29809"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/paginiromanesti.ca\/wp-json\/wp\/v2\/tags?post=29809"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}